Write an intriguing title that captivates your audience, piques their curiosity, and entices them to read further.The subtle use of author’s designation with their names on the main page adds more credibility to the white paper. Using the in-house generated data, HSBC nicely explained the reasons for the overvaluation of the equity market and why asset allocation could be the solution to it. The finance white paper from HSBC is a perfect example of thought leadership. Share successful case studies of previous clients or product users. Who are they? What are their challenges? Which platform do they use the most? Zeroing down on your audience will aid you in finding the topics that your audience loves and creating a lead-generating white paper. Put on your explore glasses and start defining your audience.Moreover, they have also used a case study to bolster their claims. This business white paper example has succinctly covered the major points with the balanced use of words and graphics. It shows that the company has researched, defined its goals, and then came up with the White paper “ 5 steps to rid your small business of payroll stress”. Their target audience consists of small and medium-sized businesses that don’t have the luxury to set up in-house HR departments to streamline payroll processes. Hitachi Vantara – Hitachi Content Platform Architecture FundamentalsĪDP is a big name in the payroll software and HR services industry. Pull out quotes, essential statistics, and critical pointers for skim readers.Ģ.Create your white papers with the balanced use of texts and graphics.Create a white paper that can help people understand even a complex topic in the simplest way possible.Plus, the visual tone of the whole white paper is totally in sync with the topic at hand. ![]() To avoid making the content text-heavy, they have balanced the white paper with infographics on each page. The white paper explains the importance of having a robust, secured, and state-of-art network edge. So to explain problems of such complex domains to the decision-maker of small or big businesses, Cisco has to make a technical yet easily understandable white paper.Īnd Cisco did just that with its “ Networking and your competitive edge” white paper. Cisco – Networking and your competitive edge white paperĬisco is a well-known name, but the domain it works in is not.Ĭisco develops and provides networking hardware, data security services, telecommunications equipment, and other high-technology services and products. 8 Excellent White Paper Examples + Key Takeaways 1. Now let’s jump to the breakdown of a few white paper format examples. Since white papers are so focused, they provide in-depth explanations and carry an authoritative tone, making them a great resource to prove your thought leadership in the industry. White papers are more in-depth and technical.įor example, if you want to explain “What is Data Privacy,” go write an ebook, but to explain “State of Data Privacy in 2021 + Key trends,” create a white paper. One should ask, But isn’t that what an ebook does? Yes, the lines are blurry, but there is a difference.Įbooks generally cover a broader topic, whereas white papers focus on putting opinions over a specific issue with factual data and research. ![]() Let’s get inspired! What is a White Paper?Ī white paper is long-form content that provides an in-depth solution, analysis, or opinion to a complex problem that your target audience faces, backed with charts, data, surveys, and examples. In this article, we will break down 8 white paper examples from different industries to see what it takes to make a winning white paper. A white paper needs to be insightful, unique, informational, and inspiring enough to cut through the noise. White papers are one such lead-generating asset that provides value to your customers and aids them in making decisions.Ī helpful white paper builds your authority and thought leadership in your industry along with generating qualified leads.Īccording to B2B marketing benchmarks, 71% of companies prefer white paper as one of the best marketing collateral to impact decisions.īut not every white paper is worth its salt. ![]() How can you deepen the connection and build trust in the mind of your prospects? How to attract the person standing in the middle of your funnel exposed to multiple options? Generating a constant flow of marketing qualified leads is part and parcel of every marketer’s job.īut generating leads, let alone quality ones, is a tough nut to crack.
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